I have an online store with more than 25,000 items on it. The main way I get traffic is through PPC sites such as bizrate, nextag etc... I do not use adwords yet but want to but have a few questions.

1. Is adwords better than shopping comparison sites?

2. I sell items for all teams in all the major sports like the NFL, MLB etc... What is the best way to create campaign? or example I sell items for the house, bed & bath, car accessories, BBQ and more. I am currently breaking campaigns down team by team and section by section. For example I create a campaign for the philadelphia eagles under my bed & bath category and then add all the keywords in there like eagles blanket, philadelphia eagles blanket, eagles pillows, philadelphia eagles pillow and so forth and then have them land on my philadelphia eagles bed & bath section listing all my blankets, comforters, pillows and bed bath items. Is that a good approach or is there a better one you can think of or am I doing this all wrong?


Thanks in advance
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Utah Website Design
organic search engine marketing