The SEO strand

I remember when I was in class 10, I heard about the Internet for the first time. At that time Internet to me meant ‘yahoo.com’.

Anyways, coming to the point, what is internet marketing? Imagine marketing many years ago when newspapers were the finest mass media for disseminating information about products and services.

Interception by the Internet

Today, advertises and marketers see the internet as the cheapest and most effective medium to implement the four PS of marketing (the four PS of marketing are product management deals while setting the specifications of the actual good or service and the way it related to the needs and wants of the end-user, and product placing decides the manner in which the product reaches the customer. The Internet is arguably the most appropriate environment to translate the 4 PS of marketing into action. For instance, promoting a brand through online advertising is likely to bring greater results than any other comparable activities.

This is well established by the Internet advertising bureau (IAB) in conjunction with media and economic intelligence firm Myers report.
With the internet dominating the business world, having an impressive website was never more important among companies.
There are two ways of reaching the target audience. One is to make your own website informative and relevant to a particular theme and second is to insert an ad on a website which is relevant to your product and is popular on the Internet. For this you need to understand what search engine optimization is as it has a major role to play.

SEO basics:

Research shows that a large number of Internet visitors use ‘search engines’ to seek out information.

A search engine is a specialized website which has the capacity to search through a vast repository of website, almost 75-80 percent of the total number of website available worldwide and gives you the results based on some logic. Based on the keywords of your interest, which you have to feed into the engine, you can get instant results. Hence, a good positioning on the ‘search engine result page’(SERPs) is essential.

Securing a good position with a search engine is not a matter of chance or coincidence, but of thorough research and keen analysis. And this action of designing your website and promoting it for securing top positions on search engines is termed ‘Search Engine Optimization.’

How it helps:

Search engine optimization is a process of bringing your website to the top search engine ranking for a strategically defined set of keywords. SEO brings your website visible on the Internet in the top search engine available in the market (Google/Yahoo/Msn) which result in capturing more clients.

Hence, when someone optimizes the website for good SERPs performance, some of the key added benefits they’ll have in mind are:

1. Increased visibility
2. Increased scope for qualified leads and conversions
3. Growing market share
4. Expanded online areas of influence

The exact method of SEO will be taken up later. It is important to understand how the search engines work, the technique to identify a website and evaluating it with respect to a keyword, and the rules they adhere to.

In brief, SEO techniques are based on the understanding of search engine algorithm over a period of time and can be categorized into ‘on-site optimization’ and ‘off-site optimization’. On-site or on-page factors are optimization of keywords at appropriate places within the website and its HTML tags, ALT tags, title tag are optimized by inputting a chosen set of keywords. ‘Off page’ or off-site factor, on the other hand, take into consideration the link pattern of website.
Source : Gold Sift Book

Indeed......Internet means yahoo for me too in early stage....but now its too long and now often people are aware about internet and search engines....Thanks for sharing information and views about internet marketing.........